“When BLACKPINK’s Jennie shared a picture… its popularity soared.”
BLACKPINK‘s Jennie started a craze last year when she was spotted with an oversized quilted bag, which has become known as the “cloud bag.”
Jennie was frequently seen carrying the $99 USD Quilted Oversized Shoulder Bag in Off-White by COS. From traveling with the bag through picturesque streets in Europe to jet-setting with it on her arm, Jennie effortlessly turned the bag into a must-have item.
Unsurprisingly, the bag sold out in 2022, with fans calling multiple stores to check availability, only to be disappointed when they were told there was no inventory.
As a result, smaller stores and boutiques created replica bags, hoping to capitalize on the “Jennie effect.”
Recently, Jennie’s impact on the popularity of the COS bag was again evident when the brand held its first pop-up event in Seoul, exclusively selling the popular “cloud bag,” which has also become known as the “Jennie bag.”
Those who attended the pop-up reported that people waited for over an hour for a chance to enter the event.
Huge crowd gathered at store that u can’t get in even after waiting for an hour. pic.twitter.com/1BSPbFzPlB
— . (@lyle0_0) June 3, 2023
Korean media referenced the “Jennie effect” when reporting on the pop-up, crediting her influence on the handbag’s popularity and limited inventory.
COS offers a variety of products, from clothing to accessories, swimwear, shoes, and more. But at the Seoul pop-up store, COS offered only one item: The bag. The “Quilted Bag,” also known as the cloud bag, first began trending for its versatility. Then, when BLACKPINK’s Jennie shared a picture of hers on Instagram, its popularity soared. With Jennie using hers at the airport, overseas, and in her everyday life, the COS bag soon became dubbed the “Jennie Bag.” The bag has since become difficult to purchase. And it has been surfacing on different sales platforms that feature only limited-edition, high-end items.
Check out more on Jennie’s global fashion influence in the article below!
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