HomeBigbangJanuary Star Brand Reputation Rankings Announced

January Star Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for all stars!

The rankings were determined through an analysis of various stars’ media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from December 29, 2022 to January 29, 2023.

NewJeans rose to the top of this month’s list with a brand reputation index of 8,917,773, marking a 32.59 percent increase in his score since December.

BTS held onto their spot at second place with a brand reputation index of 7,527,175, while Lim Young Woong came in at a close third with a total index of 7,187,117.

IU took fourth place for January with a brand reputation index of 6,657,078, and BLACKPINK rounded out the top five with an index of 5,913,166.

Check out the top 30 for this month below!

  1. NewJeans
  2. BTS
  3. Lim Young Woong
  5. IU
  6. Song Hye Kyo
  7. Yoo Jae Suk
  8. Song Joong Ki
  9. Younha
  10. ASTRO’s Cha Eun Woo
  11. Son Suk Ku
  12. Lee Jong Suk
  13. Son Heung Min
  14. NCT
  15. Lim Ji Yeon
  16. Lee Chan Won
  17. IVE
  19. (G)I-DLE
  20. Baek Jong Won
  21. TWICE
  22. Kim Yuna
  23. EXO
  24. Lee Do Hyun
  25. Super Junior
  27. Lee Young Ji
  28. Kim Min Jae
  29. Kang Daniel
  30. Park Sung Hoon

Watch “NewJeans Code in Busan” with subtitles below!

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