Many expect it’s due to his upcoming debut, but aren’t happy with how it was handled.
On May 24, SM Entertainment shocked fans when they walked back on their expected future plans for Shotaro and Sungchan and announced the two talented artists would be “closing their chapter with NCT.”
As NCT members, Sungchan and Shotaro have presented wonderous performances. However, they will be closing their chapter with NCT.
— SM Entertainment
Sungchan and Shotaro were introduced as the newest NCT members in 2020 and were set to join a future sub-unit.
The two members focused many of their promotions in Japan, leading fans to hope they would debut in NCT Tokyo. SM Entertainment’s announcement stated that they would instead be debuting in a new boy group this year, unassociated with NCT’s expansion.
The news upset many, especially considering SM Entertainment still planned to move forward with NCT Tokyo.
Fans Are Furious With SM Entertainment For Moving Forward With NCT Tokyo
Now, fans are again upset with an abrupt change regarding Shotaro, as his social media accounts, including Instagram, TikTok, and even his and Sungchans’ profiles on the artist-to-fan communication app Bubble, were deactivated.
Fans had expected that Shotaro and Sungchan’s association with NCT would cease following the announcement, but many fans’ issue lies with the sudden deactivation of Shotaro’s accounts without notice after the already surprising announcement in May.
the unnecessary nct “world tour”, finding out that 127 don’t live together anymore, mark not getting enough rest, jaehyun being sick,sungtaro’s bbl being terminated and now shotaro deactivating all his accounts…. COULD THIS DAY GET ANY WORSE…
— alex???? (@jxehyunf) June 7, 2023
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by u/elsaline from discussion Shotaro (Former NCT) Instagram and TikTok Account Have Been Deactivated
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by u/AfraidInspection2894 from discussion Shotaro (Former NCT) Instagram and TikTok Account Have Been Deactivated
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Others felt as if SM Entertainment was erasing Shotaro and Sungchan’s three-year history with NCT and the special connection they forged with NCTzens during that time.
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by u/jackiechan_4 from discussion Shotaro (Former NCT) Instagram and TikTok Account Have Been Deactivated
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sm just completely erasing shotaro’s existence and history with nct i feel sick
— ْ (@dreamleeline) June 7, 2023
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by u/multistansendhelp from discussion Shotaro (Former NCT) Instagram and TikTok Account Have Been Deactivated
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Fans are hoping Shotaro’s social media accounts will return when he debuts in SM Entertainment’s new boy group.
This is the latest in a series of upsets resulting from decisions made from SM Entertainment’s 3.0 business strategy.
Check out more in the article below:
The Biggest “Lies” SM Entertainment’s SM 3.0 Promised, According To Fans
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