HomeBigbangMay Star Brand Reputation Rankings Announced

May Star Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for all stars!

The rankings were determined through an analysis of various stars’ media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from April 29 to May 29.

Soccer star Son Heung Min topped this month’s list with a brand reputation index of 19,683,035, marking a whopping 230.48 percent increase in his score since April.

Lim Young Woong held onto his spot at second place with a brand reputation index of 9,786,918, marking a 15.13 percent rise in his score since last month.

Meanwhile, BTS took third place in the rankings with a brand reputation index of 8,132,704.

PSY rose to fourth place after seeing an 80.02 percent increase in his brand reputation index since April. His total index came out to 6,814,988 for May.

Finally, IU rounded out the top five for May with a brand reputation index of 6,716,331, marking a 24.07 percent rise in her score since last month.

Check out the top 30 for this month below!

  1. Son Heung Min
  2. Lim Young Woong
  3. BTS
  4. PSY
  5. IU
  7. Son Suk Ku
  8. Lee Chan Won
  9. Kang Daniel
  10. Ryu Hyun Jin
  11. Red Velvet
  12. TWICE
  13. Kim Joon Ho
  14. Kim Hye Soo
  15. NCT
  16. Kim Jong Kook
  17. (G)I-DLE
  18. Yoo Jae Suk
  19. Lee Byung Hun
  20. Lee Jung Jae
  22. Girls’ Generation’s Taeyeon
  23. Young Tak
  24. Ma Dong Seok
  26. Girls’ Generation
  27. Song Ga In
  28. Son Ye Jin
  29. Jeong Dong Won
  30. Lee Seung Gi

Watch IU in “Shades of the Heart” with subtitles below!

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